- The best way to get great ideas is to get lots of ideas and throw the bad ones away.
- Create ideas that are fifteen minutes ahead of their time not light years away.
- Always look for a second right answer.
- If at first you don’t succeed … take a break.
- Write down your ideas before you forget them.
- If everyone says you are wrong, you’re one step ahead. If everyone laughs at you , you’re two steps ahead.
- The answer to your problem ‘pre-exists’. You need to ask the right question to reveal the answer.
- When you ask a dumb question, you get a smart answer.
- Never solve a problem from its original perspective.
- Visualise your problem before solving it.
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The journal is a PDF of all the exercises from the book. It stands alone and is a great help for doing the early work on being clear about what you want.
