Candor could not be more crucial to our creative process. Why? Because early on, all of our movies suck. That’s a blunt assessment, I know, but I choose that phrasing because saying it in a softer way fails to convey how bad the first versions really are. I’m not trying to be modest or self-effacing. Pixar films are not good at first, and our job is to make them so—to go, as I say, “from suck to not-suck.”
All development is a work of constantly returning to your work and making it better slowly – just as all writing is rewriting.
Creativity has to start somewhere, and we are true believers in the power of bracing, candid feedback and the iterative process—reworking, reworking, and reworking again, until a flawed story finds its through line or a hollow character finds its soul.
You need to be wrong as fast as you can, quoting Andrew Stanton, Catmull notes:
In a battle, if you’re faced with two hills and you’re unsure which one to attack, he says, the right course of action is to hurry up and choose. If you find out it’s the wrong hill, turn around and attack the other one.
Perhaps we can create our own ‘Brains Trust’ from the people we know and love:
You don’t have to work at Pixar to create a Braintrust. Every creative person can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace. “You can and should make your own solution group,” says Andrew, who has made a point of doing this on a smaller scale, separate from the official Braintrust, on each of his films. “Here are the qualifications: The people you choose must (a) make you think smarter and (b) put lots of solutions on the table in a short amount of time. I don’t care who it is, the janitor or the intern or one of your most-trusted lieutenants: If they can help you do that, they should be at the table.”
Believe me, you don’t want to be at a company where there is more candor in the hallways than in the rooms where fundamental ideas or policy are being hashed out. The best inoculation against this fate? Seek out people who are willing to level with you, and when you find them, hold them close.